Zulaikha Ahmad
Head of Operations, Kuala Lumpur
We were processing several hundred customer tickets a day in a mix of Bahasa Malaysia and English, and routing them manually. Novalith built a classification model that handles both languages properly. It took about twelve weeks from first conversation to deployment. The improvement in routing accuracy was meaningful — we'd tried a generic solution before and it genuinely couldn't cope with the language mix.
February 2026 · Language Model Development